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The Plan

365 donors. One summer launch. Zero guesswork.

Our roadmap from infrastructure to a fully operational, automated giving platform — tracked publicly, month by month.

365 Target donors, Year 1
$133K Annual impact at goal
50% Historical repeat donor rate
0 Manual follow-up calls needed
Three-Month Roadmap

From infrastructure to public launch

June 2026 — Build

Infrastructure & Partnerships

  • Automate the $1/day payment gateway with instant tax receipts
  • Finalize 1–3 pilot beneficiary organizations
  • Launch the donor portal and Impact Dashboard
  • Complete board governance & compliance documentation
July 2026 — Launch

Soft Launch Execution

  • Outreach to the inner circle — friends, family, past donors
  • Track time-per-donor vs. the old phone-call model
  • Run the "Give, Grow, Gain" Giving Streak narrative campaign
  • Collect first-cohort feedback and fix friction points
August 2026 — Scale

Optimization & Growth

  • Fix bottlenecks identified during soft launch
  • Activate board member networks and school chapters
  • Launch tiered outreach beyond the inner circle
  • Evaluate donor velocity and plan the Q4 public launch
Accountability

The metrics we're holding ourselves to

KPI Baseline Month 3 Target
Time per donor acquired ~45 min (phone calls) < 5 min (automated)
Donor retention rate 50% (historical) 70%+ (with automation)
Monthly recurring donors 0 120+
Impact reports sent Manual, sporadic 100% automated
Cause satisfaction score Unknown Tracked via dashboard
What's Next

Four ideas we're building toward Q4

Sc

School Chapter Program

Launch Humanity365 chapters at five high schools, each with a student ambassador earning service hours while recruiting donors.

Tx

Text-to-Give

One text message, one dollar. Lowest possible friction — perfect for games, assemblies, and graduation.

Mi

Milestone Rewards

A personalized letter at 100 days. A Founding Donor certificate at 365. Recognition that drives renewal.

Dec

Year-End Giving Sprint

A December "Holiday Impact" campaign timed for maximum tax-deduction motivation among existing donors.

Cm

Corporate Matching

Payroll-linked giving so employers double every gift automatically — becoming the default CSR platform.

Ai

AI Micro-Portfolios

A robo-advisor for causes — automatically diversifying your $365/year across the issues you care about most.